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Rox Diner

Working with talented and engaging people make design tasks like this so much easier. John Fortin and Paul Louderback's successful and modern take on the classic American diner deserved an equally forward thinking concept. Oversized, condensed, geometric sans serif type fit with Rox's branding vibe but the idea was to not get in the way of the food. Simple navigation, clean photography and a good measure of Rox's signature sense of humor results in a winning recipe.

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