Branding | West On Centre

West On Centre

"West" is the unofficial epicenter of West Roxbury and they asked us to bring their branding up to the standard of their succesful flagship restaurant. Owners Eleanor and Joe Greene are keen observers of the restaurant industry and knew they wanted a brand that would feel both current and iconic. Watershed warmed up the color palette to match their decor and chose a type that would stand the test of time. Watershed suggested Best Dressed Signs paint three signs, that while not "ghost-like," felt as if they had always been there, like West itself. 

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