Branding | Pleasant Cafe
Where do we start? The people? The neighborhood? The pizza? The Pleasant Cafe is our beloved neighborhood spot so this was a dream job for us. We knew we had to create an updated brand which looked like it was lifted right off their brick walls, nothing could ring hollow. The type is a condensed signmaker’s font and the dark green is borrowed from their placemats so everything seems familiar to the regular. Watershed also penned the tagline "Comfort. Served Daily.” as this restaurant is as consistent and timeless as it ever was.
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