Branding | Burrito Bistro

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Burrito Bistro

Chris Tucker is a rare breed, a restaurant owner with a clear pulse on every facet of his business, including marketing. Chris asked Watershed to update his brand in time for his gleaming new Mashpee Common's location. We selected a sans serif typeface that felt hand-tooled and had multiple weights which was essential for the upcoming web project. The warm red and green we chose mirrors his interior and menu but avoids the "me too" palette too often seen in the restaurant trade.

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